Digital Brochure Preparation
Information Submittal Considerations:
IMAGES
IMAGES FORMA
TS:
Preferred formats are: PDF, JPEG, PNG
IMAGE SIZES:
No image is too large; however some can be too small: most often “thumbnails” obtained from the internet
are unsuitable; useful images will usually measure at least 300kb at 300dpi. Additionally, many images
appearing on the internet may involve proprietary ownership status concerns, therefor un-purchased images
“collected” from the internet may not be “safe/legal” or prudent to be used in the brochure. Best to avoid
unnecessary issues over unauthorized use of someone’s intellectual /artistic property.
Additionally, each image provided should be furnished as an individual item transmitted as attachments to
an email, or by flash drive, DVD, CD or some similar method.
Including images in the body of an email or Word document is not recommended as this procedure may
damage the aspect ratio or resolution/quality; or all indicated properties of the furnished images.
BODY COPY TEXT
TEXT
FORMA
T:
Prepared as standard text using one of the popular word processor apps; NO TEXT IN PDF’s. No “all
caps”, no text formatting in the version furnished for work with the digital brochure. No double spacing.
Copy is best saved as RTF (rich text format); considered the universal format for all major text handling
apps and programs.
Additionally, it is best not to include text in the body of an email, especially if this method entails a sizable
quantity of information. Many of the browsers have propriety text formatting methods that are sometimes
impossible to remove from copy furnished in that manner. Avoid this method to avoid re-typing
inconveniences.
LAYOUT SUGGESTIONS
FORMA
T:
Suggested layout “ideas” are invited and always welcomed. Suggestions may be furnished by using a
program to create the layout or a simple pencil & paper drawing will suffice according to the skill of the
suggesting party(s). Either method can be provided as a PDF image.
GENERAL
In order to achieve the most optimal results, the Digital Brochure is best built from scratch. Most often,
artwork prepared for other purposes such as for printed pieces, will not work properly since the “end
game” for the printed piece is on paper and the Digital Brochure is for computer and mobile device
dissemination. Understanding this difference becomes very obvious to users if the preparer is not fully
cognizant of what considerations are a “must” to insure that items prepared for print or digital media
outlets perform as expected...
Updated: 2016_0209